Inclus Rebrand
Project is done with team at Tangent SG.
Inclus is a social enterprise empowering people with disabilities to reach their fullest potential in life through gainful employment and independence. Inclus wants to be the bridge between PWD, enabling equal opportunities and an inclusive society, cultivating a community and ecosystem for good, for society and for sustainability.
We were fortunate to contribute to the rebranding of Inclus, ensuring that their core values are effectively communicated to their target audience.
Feel free to browse through our creative process to gain deeper understanding on how we ultimately came up with this highly adaptable brand identity for Inclus.
We were fortunate to contribute to the rebranding of Inclus, ensuring that their core values are effectively communicated to their target audience.
Feel free to browse through our creative process to gain deeper understanding on how we ultimately came up with this highly adaptable brand identity for Inclus.
Creating a more inclusive society for people with disability.
As we shape this brand, we hope for it to radiate empowerment, reliability, and trust. Striving for that perfect blend of professionalism and approachability, we envision it becoming a trusted companion for individuals seeking guidance or support on matters related to disabilities.
Old logo
New logo
Inclus is all about connecting people with purpose.
Whether it’s for the PWDS, to potential employers or for the community, the connection is conveyed through our new logo.
Whether it’s for the PWDS, to potential employers or for the community, the connection is conveyed through our new logo.
Making connections is a key in inclus and we are showing them in our brand visuals as well through the use of our brand elements.
Inclus’ graphic devices used helps to ensure that the brand identity is recognisable, clear and easy to use. There are 2 different applications that can be used depending on the scale and platform of the deliverable.
Inclus’ graphic devices used helps to ensure that the brand identity is recognisable, clear and easy to use. There are 2 different applications that can be used depending on the scale and platform of the deliverable.
1. Inclus Connectivity lines and circles can be used to mask or bring life to the artwork.
2. Inclus action bar is a clean bar that derives from our connectivity lines and can be used to place content for greater emphasis and recognisation.
Have a look at the creative process for this project here!
Gaia Pets Branding
This is a project done at Tangent SG.
Gaia Pets is an all-inclusive online pet store established as a separate entity from Gaia Vet, offering a diverse range of pet products. We were fortunate to be tasked with creating its unique branding.
Since Gaia Pets operates independently from its veterinary business, the branding can adopt a more lively and playful approach to appeal to its distinct audience. This allows for a vibrant and engaging brand identity that sets Gaia Pets apart from its vet business while catering to the needs of its slightly different customer base.
Since Gaia Pets operates independently from its veterinary business, the branding can adopt a more lively and playful approach to appeal to its distinct audience. This allows for a vibrant and engaging brand identity that sets Gaia Pets apart from its vet business while catering to the needs of its slightly different customer base.
Branding, Art Direction
Gaia Vets
2021
Gaia Vets
2021
Gaia pets wants to be the go-to online store for pet products. There are several online pet stores that exist, and the good news is that their branding isn’t as strong - and we could capitalise on this. The brand should feel like “one of us” - by pet owners for pet owners, reliable and trustworthy, all while being fun and refreshing at the same time.
By using bold visuals and quirky copywriting, Gaia Pets stands out from the more mellow and cookie-cutter branding of our competitors.
Be Your Best You
This is a project done with team at Tangent SG.
Acuvue OASYS 1-DAY takes great pride in providing an unmatched combination of comfort and convenience, enabling users to seamlessly navigate their daily lives.
Central to this commitment is our #BeYourBestYou campaign, which serves as a source of inspiration for individuals to break through their limits and discover their true potential. This initiative not only underscores the outstanding comfort and convenience of O1DS but also encourages people to lead fulfilling lives with confidence.
Central to this commitment is our #BeYourBestYou campaign, which serves as a source of inspiration for individuals to break through their limits and discover their true potential. This initiative not only underscores the outstanding comfort and convenience of O1DS but also encourages people to lead fulfilling lives with confidence.
Campaign, Art Direction, Social Media, Video Editing
Acuvue
2022
Acuvue
2022
Because you can
Our goal is to motivate individuals to embrace their full potential while enjoying the exceptional comfort and convenience offered by O1DS. The emotional resonance embedded in the empowering phrase 'Because You Can' aims to instill confidence in wearers, fostering a mindset of self-assurance and trust in Acuvue contact lenses. By seamlessly combining superior comfort with a message of empowerment, we aspire to enrich the lives of our users in both practical and emotional aspects.
The following are the campaign’s TVCs:
Lifestlye, influencer and tactical social posts are also created to promote O1DS.
Astigmatism 101
This is a project done at Tangent SG.
Understanding astigmatism can be challenging for many individuals solely through explanations. Therefore, we were given the responsibility of creating social media posts to educate the public about astigmatism, and what better approach than utilizing everyday situations and relatable life moments! Our posts are divided into 3 main categories: awareness, education and conversion.
Through these categories, we aim to enhance public understanding of astigmatism while making it relatable and accessible to everyone.
Through these categories, we aim to enhance public understanding of astigmatism while making it relatable and accessible to everyone.
Campaign, Art Direction, Social Media, Illustration
Acuvue
2022
Acuvue
2022
BRAND’S Ecommerce
This is a project done at Tangent SG.
BRAND'S is one of the leading providers of health, beauty and wellness supplements in Asia.
Each month, Tangent creates engaging EDMs to promote its sales, and it was always exciting to tackle these projects as we had the freedom to develop captivating designs based on the monthly theme.
Presented below are a selection of the EDMs and banners I’ve worked on, showcasing creativity and adaptation to effectively convey the brand's message.
Each month, Tangent creates engaging EDMs to promote its sales, and it was always exciting to tackle these projects as we had the freedom to develop captivating designs based on the monthly theme.
Presented below are a selection of the EDMs and banners I’ve worked on, showcasing creativity and adaptation to effectively convey the brand's message.
Key Visual, Art Direction, E-commerce
Suntory BRAND’S
2022
Suntory BRAND’S
2022
