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Detail-oriented designer passionate about merging creativity with functionality. With expertise in diverse design aspects, I create purposeful and impactful visuals.
I'm a Peiqi, a versatile Creative Designer with a passion for crafting compelling visuals and impactful brand experiences. Armed with a Bachelor of Arts (Hons) in Communication Design from The Glasgow School of Art Singapore, I've honed my skills in graphic design, branding, advertising, digital design, and more. My work spans a diverse range of projects, from creating key visuals and graphics for various markets and platforms to conceptualizing out-of-the-box ideas for campaigns. I specialize in developing new brand identities and establishing comprehensive guidelines for their future application.
Throughout my journey, I've also gained valuable experience in web design through my full-time role and internships, where I crafted user-friendly websites and optimizing them for effective online visibility. Additionally, I bring invaluable insights into print production and post-press production processes, acquired through an internship at a renowned print company.
My approach to design is driven by a commitment to merge creativity with functionality, striving to create purposeful visuals that foster meaningful connections with audiences. Having a keen eye for detail ensures I bring a unique perspective to every project, fostering meaningful connections with audiences.