Green by Mak Nyonya
This is an industry brief with Mak Nyonya.
Each day, Malaysians discard 16,000 tonnes of food, which could feed 12 million people a day so how can a sauce be an advocate for food wastage and sustainability?
The aim of this project is to establish Mak Nyonya as a brand that not only offers flavorful sauces but also demonstrates a strong commitment to sustainability. We seek to share stories about Mak Nyonya's sustainability efforts, enabling people to discover that the brand has evolved into a trusted name in this aspect.
To kickstart this initiative, we introduce "Green by Mak Nyonya," a sub-brand that specifically focuses on sustainability. As a first step, we have implemented portioned sachets for our sauces, catering to different family sizes and minimizing wastage. Additionally, the outer pouches have been designed to be sealable, allowing for reuse and bringing sustainability to the forefront of the packaging.
By taking these environmentally conscious measures, Mak Nyonya aims to convey its dedication to sustainable practices, encouraging customers to make more sustainable choices while enjoying the brand's delicious sauces.
The aim of this project is to establish Mak Nyonya as a brand that not only offers flavorful sauces but also demonstrates a strong commitment to sustainability. We seek to share stories about Mak Nyonya's sustainability efforts, enabling people to discover that the brand has evolved into a trusted name in this aspect.
To kickstart this initiative, we introduce "Green by Mak Nyonya," a sub-brand that specifically focuses on sustainability. As a first step, we have implemented portioned sachets for our sauces, catering to different family sizes and minimizing wastage. Additionally, the outer pouches have been designed to be sealable, allowing for reuse and bringing sustainability to the forefront of the packaging.
By taking these environmentally conscious measures, Mak Nyonya aims to convey its dedication to sustainable practices, encouraging customers to make more sustainable choices while enjoying the brand's delicious sauces.
Sub brand logo
Green by Mak Nyonya: Sustaining Peranakan spirit through fresh, eco-friendly sauces.
Mission:
To the environmentally conscious mothers who are also trying cooks in the kitchen, Green by Mak Nyonya not only lends a hand in your kitchen adventures but keeps it sustainable. With us, you will feel proud of dishing up a feast for the family and doing a part for the environment at the same time.
Just like how Nyonya cusine is the product of cultural borrowing and innovation, we strive to do our best for the environment and keep that Peranakan fire burning with our freshly made sauces.
To the environmentally conscious mothers who are also trying cooks in the kitchen, Green by Mak Nyonya not only lends a hand in your kitchen adventures but keeps it sustainable. With us, you will feel proud of dishing up a feast for the family and doing a part for the environment at the same time.
Just like how Nyonya cusine is the product of cultural borrowing and innovation, we strive to do our best for the environment and keep that Peranakan fire burning with our freshly made sauces.
Values:
Devoted
Commited in sustainability, a brand to trust
Unconventional
Leap forward with pioneering green adventures
Authentic
Yet, keeping that Peranakan fire burning
Devoted
Commited in sustainability, a brand to trust
Unconventional
Leap forward with pioneering green adventures
Authentic
Yet, keeping that Peranakan fire burning
Personality:
Fresh
Delicate
Reliable
Target Audience:
Young mothers
(25-45 years old)
Fresh
Delicate
Reliable
Target Audience:
Young mothers
(25-45 years old)
Overview on how we make our packaging sustainable:
3 different design for the pitch ranging from something more corporate to something more experimental for the client to choose from
Torn away top leaving only the pattern design, encouraging people to reuse it as pouches, etc.
Here are some explorations of the logo before finalisation:
Final 3 proposals for clients:
Have a look at the creative process for this project here!